Looks like it's going to be another one day week this week, so I'll be back in next Thursday.
More writing projects today. We're going to try to get a few more blog posts out of that 15-page white paper, and there are a few other blog posts that I edited. The blog is an interesting marketing tool. It gives the reader a real connection to people at the company. They can give direct feedback and ask questions. It's one of those things that I think will ultimately be the demise of the highly formal press releases and white papers that have been so important to the industry so far. I guess it's a bit of a west coast high-tech thing, to have informal dialogue like that (reminds me of the whole anti-tie, hawaiian shirt, cutoff shorts movement), but it really provides a nice human connection that is lacking in other forms of media.
